Examlex
If planned aggregate expenditure is less than total production
Reach
The total number of individuals or entities exposed to a particular marketing message or campaign within a specified period.
Rating
The percentage of households in a market that are tuned to a particular TV show or radio station.
Share
A unit of ownership interest in a corporation or financial asset, allowing the shareholder to claim a part of the company's assets and earnings.
Negative Public Attention
Adverse publicity or scrutiny from the media or public that can affect a company's reputation and business.
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