Allison's Auto Art Is a Company That Applies Pinstripes to Vehicles.Allison's

question 160

Multiple Choice

Allison's Auto Art is a company that applies pinstripes to vehicles.Allison's cost for a basic 1-colour pinstriping job is $35,and she charges $95 for this service.For a total price of $175,Allison will apply a fancier 3-colour pinstripe to an automobile,a service that adds an additional $40 to the total cost of the package.What is Allison's marginal benefit if she sells a basic 1-colour job?

• A) $35
• B) $60
• C) $95
• D) The marginal benefit cannot be determined.

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Definitions:

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services, making it recognizable and distinguishable from competitors.

Brand Name

A Brand Name is a distinctive title given to a product or service by its manufacturer, which becomes its identity and differentiates it from competitors in the market.

Retailer

An enterprise that offers products to consumers in small amounts for personal use or consumption, instead of for selling again.

Marketing Communications

The various methods and channels a company uses to communicate with its market, providing information about its products or services to generate sales.