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Why is the aggregate demand curve downward sloping while the aggregate expenditure line is upward sloping?
Goal Theory
First proposed by Ed Locke, goal theory is a fairly simple model of motivation based on the premise that people with goals work harder than people without goals. Beyond that, the theory suggests that not all goals are created equal, and that goals that are difficult and yet specific and concrete will motivate employees best.
Specific
Clearly defined or identified; precise or exact.
Difficult Goals
Goals that are challenging and require significant effort and resources to achieve, often leading to higher levels of motivation and performance.
Greatest Effort
The highest level of effort or dedication that an individual or group can provide towards completing a task or achieving a goal.
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