Suppose the Per-Unit Production Cost of a Book Is $4

question 183

Multiple Choice

Suppose the per-unit production cost of a book is $4.00 and the retail price is $32.If the book publisher sells books to a bookstore at a 40 percent discount, what is the amount of the publisher's markup per book? Assume that bookstores sell books at the retail price.

• A)$12.80
• B)$15.20
• C)$19.20
• D)$21.60