There Is No Evidence That Odd Pricing Succeeds in Convincing

question 107

True/False

There is no evidence that odd pricing succeeds in convincing consumers that prices are lower than they really are.

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Definitions:

Feature Detectors

Nerve cells in the brain that respond to specific features of a stimulus, such as edges, lines, or movements.

Hubel and Wiesel

Neurophysiologists who made pioneering discoveries concerning the visual system's neural pathways and functional organization in the brain.

Visual Cortex

The region of the brain responsible for processing visual information, located in the occipital lobe.

Blindsight

A condition where individuals can respond to visual stimuli without consciously perceiving them, typically following brain damage.