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The substitution effect of a decrease in the price of movie tickets results in
Potential Suppliers
Companies or individuals who might be able to provide goods or services that an organization needs.
Buying Center
A group of people within an organization who are involved in the decision-making process for a purchase.
Deciders
Individuals or groups within an organization who have the authority to make final purchasing decisions.
Gatekeepers
Individuals or entities that control access to something, often information or resources.
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