Examlex
The Dividend account is known as which of the following?
Category Extension
The strategy of using an established brand's name to enter a new product category or market segment, leveraging the brand's existing reputation and customer base.
Category Extension
The practice of expanding a brand or product line into new categories or markets, leveraging existing brand equity to introduce new offerings.
Co-branding
A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.
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