In 2002, Hawk Corporation Begins Making and Selling Electric Motorcycles

question 1

Essay

In 2002, Hawk Corporation begins making and selling electric motorcycles under the mark "Hawk." Ten years later, Hawk.com, Inc., a different company selling medical equipment and supplies, begins to use "hawk" as part of its URL and registers it as a domain name. Can Hawk Corporation stop Hawk.com's use of "hawk"? If so, what must the motorcycle-maker show?

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Definitions:

Conglomerate Merger

A type of merger involving companies from unrelated business activities, aiming for diversification and risk reduction.

Competitive Relationship

The dynamics between organizations that are in the same market and compete against each other for customers, market share, and resources.

Economies-of-Scale Benefit

The cost advantage achieved when production becomes efficient, leading to a reduced cost per unit as output increases.

Inputs

Resources, information, or energy required for a process, system, or project to function effectively.