Service Products Are Characterized by Three Key Qualities

question 47

Multiple Choice

Service products are characterized by three key qualities:

• A) intangibility,uncustomized,unstorability.
• B) intangibility,customization,unstorability.
• C) intangibility,customization,storability.
• D) tangibility,customization,storability.
• E) tangibility,uncustomized,storability.

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Definitions:

Market Segment

A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.