Name and Describe the Five Criteria That Customers Use to Judge

question 36

Essay

Name and describe the five criteria that customers use to judge service quality.

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Definitions:

External Capacity

The abilities and resources available to an organization from external sources that can be used to achieve its goals and objectives.

Strategic Issues

Key factors or challenges that could significantly impact an organization's ability to achieve its goals, requiring management's attention and strategic planning.

Customer Benefit

The advantage or value that a buyer gains from purchasing and using a product or service, which meets their needs or desires.

All-benefits Approach

A marketing strategy that emphasizes all the benefits of a product or service to appeal to a wide range of consumers.