The IT Revolution Has Had a Significant Impact on Large

question 161

True/False

The IT revolution has had a significant impact on large businesses,but it has not provided small businesses with many new opportunities.

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Definitions:

Inexpensive Brand

A brand that is marketed and priced to be affordable to a wide range of consumers.

Premium Brand

A brand that is perceived to offer higher quality and status compared to standard brands, often accompanied by a higher price.

Manufacturer Brands

Brands owned and managed by the manufacturer. Also known as national brands.

Private-label Brands

Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.