A Bricks-And-Mortar Retail Store Chain Sells DVDs Mostly to University

question 96

Multiple Choice

A bricks-and-mortar retail store chain sells DVDs mostly to university students in large Canadian cities.It wants to expand its business online and hopes to increase sales by offering more convenience in ordering for busy students.The vice president thinks that opening a Facebook page is a good idea,but the president claims that social media sites won't help increase the company's business.If the following facts were known,which one would support the argument made by the president?

• A) The rapid changes in social media mean that what is relevant today is outdated tomorrow.
• B) Combining search ads with social media campaigns generally leads to higher results for products than just using general search ads by themselves.
• C) Brands that are entered in social networks as topics can build customer relations.
• D) Social media sites can increase buzz and word of mouth simply by conversation about a product or business.
• E) Social media sites provide real-time discussions that can include the latest DVDs available or recommendations for DVD purchases.

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Definitions:

Risk Factors

Elements or conditions that increase the likelihood of an undesirable outcome.

U.S. Teens

Individuals aged between 13 and 19 residing in the United States, encompassing a diverse group going through adolescence.

Sexually Transmitted

Referring to infections that are passed from one person to another through sexual contact.

Preventing Strategies

Approaches or methods implemented to avoid the occurrence of unwanted outcomes or diseases.