The Five Major Environmental Factors in the Marketing Environment Are

question 64

Multiple Choice

The five major environmental factors in the marketing environment are

• A) political/legal,social/cultural,technological,infrastructure,and competitive.
• B) political/legal,economic,intellectual,social/cultural,and competitive.
• C) political/legal,social/cultural,technological,economic,and competitive.
• D) infrastructure,social/cultural,technological,climatic,and competitive.
• E) political/legal,intellectual,technological,economic,and competitive.

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Definitions:

Paid-In Capital

Funds raised by a company through the issuance of securities, reflecting the total amount of invested capital that shareholders have contributed directly.

Retained Earnings

Profits that a company keeps after dividends are paid, often reinvested into the business or used to pay off debt.

Preferred Stock

A type of stock that gives its holders preference over common stockholders in terms of dividends and claims on assets during liquidation.

Treasury Stock

Treasury stock is made up of shares that have been issued and subsequently bought back by the company that issued them, which decreases the number of shares available on the open market.