Companies in Poland Have Succeeded in Overcoming Consumer Resistance to Credit

question 36

Multiple Choice

Companies in Poland have succeeded in overcoming consumer resistance to credit by promoting the safety and desirability of using credit rather than depending solely on cash.This is an example of the use of a __________ variable in market segmentation.

• A) level of income
• B) demographic
• C) geographic
• D) product-use
• E) psychographic

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Definitions:

Driving Accident

An unexpected event involving a vehicle that results in damage or injury.

Cortisol Levels

The concentration of cortisol, a steroid hormone in the body that plays a significant role in stress response and metabolism regulation.

Attentional Focus

The process of directing one's consciousness or awareness towards a specific object, task, or activity among all of the possible environmental stimuli.

Food Temptation

The urge or desire to eat specific foods, often high in calories, sugar, or fat, despite health goals or dietary restrictions.