As a Consultant to Procter & Gamble,John Smith Monitors Consumers

question 227

Multiple Choice

As a consultant to Procter & Gamble,John Smith monitors consumers to determine their buying habits.This research method is known as

• A) observation.
• B) experimentation.
• C) consumer behaviour analysis.
• D) focus group research.
• E) surveying.

---

Definitions:

Accruals

Accounting adjustments for revenues that have been earned but not yet received, or expenses that have been incurred but not yet paid.

EBITDA Coverage Ratio

A financial ratio that measures a company's ability to pay off its operating expenses and debts with its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

Debt Ratio

A financial ratio that compares a company’s total debt to its total assets, indicating the proportion of a company's assets that are financed by debt.

TIE Ratio

The times interest earned ratio, a financial metric measuring a company's ability to meet its debt obligations based on its current income.