How Does an Understanding of Consumer Behaviour Help a Marketing

question 169

Essay

How does an understanding of consumer behaviour help a marketing manager? Include the meaning of the major factors influencing consumer behaviour.

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Definitions:

Control Process

A systematic effort to set performance standards, measure actual performance, and take corrective action as necessary.

Establish Objectives

The act of identifying and setting specific goals or targets that an organization or individual aims to achieve.

Standards Of Performance

Benchmarks or metrics used to measure and evaluate the effectiveness, quality, or efficiency of an individual's or organization's output.

Measuring Actual Performance

Measuring actual performance involves the process of gathering, analyzing, and interpreting data regarding an individual's or organization's achievements and progress towards goals.