What Marketing Factors Are Appropriate for Successful Small Business Firms

question 103

Essay

What marketing factors are appropriate for successful small business firms? Discuss how these factors figure in the failure of other small firms.

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Definitions:

External Locus

of control is a belief that outcomes in one’s life are determined by external forces beyond personal control.

Catastrophic Stress

Severe stress resulting from exposure to a traumatic event or disaster that overwhelms an individual’s ability to cope.

Post-traumatic Stress Disorder (PTSD)

A mental health condition triggered by experiencing or witnessing a severely traumatic event, characterized by flashbacks, nightmares, severe anxiety, and uncontrollable thoughts about the event.

Survivor Guilt

A psychological phenomenon where individuals feel guilty for surviving a traumatic event when others did not.