A Bricks-And-Mortar Retail Store Chain Sells DVDs Mostly to University

question 96

Multiple Choice

A bricks-and-mortar retail store chain sells DVDs mostly to university students in large Canadian cities.It wants to expand its business online and hopes to increase sales by offering more convenience in ordering for busy students.The vice president thinks that opening a Facebook page is a good idea,but the president claims that social media sites won't help increase the company's business.If the following facts were known,which one would support the argument made by the president?

• A) The rapid changes in social media mean that what is relevant today is outdated tomorrow.
• B) Combining search ads with social media campaigns generally leads to higher results for products than just using general search ads by themselves.
• C) Brands that are entered in social networks as topics can build customer relations.
• D) Social media sites can increase buzz and word of mouth simply by conversation about a product or business.
• E) Social media sites provide real-time discussions that can include the latest DVDs available or recommendations for DVD purchases.

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Definitions:

Hydrogen Atoms

The simplest and most abundant element in the universe, consisting of one proton and one electron.

Water Molecule

the smallest unit of water (H2O), consisting of two hydrogen atoms bonded to one oxygen atom.

Electron Shells

Regions around an atom's nucleus where electrons are likely to be found, each shell having a fixed capacity for electrons.

Magnesium

a lightweight, silvery-white metallic element that is essential for both plant and animal life.