Which of the Following Is Correct with Regard to the Elements

question 56

Multiple Choice

Which of the following is correct with regard to the elements in the marketing mix?

• A) Of the four elements,"product" is generally the least important.
• B) The elements are all equally important,regardless of the product being sold.
• C) Price plays a small role in fresh meat,but a relatively larger role in selling newspapers.
• D) Distribution is not very important in marketing gasoline,but it is important for lumber.
• E) Promotion is vital in selling toys,but much less important in selling nails.

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Definitions:

Industry Share

A measure of the proportion of the market that a company or a sector holds relative to its competitors, usually expressed as a percentage.

Labor Force

All the members of a particular organization or population who are able to work, viewed collectively.

Employee Health Care

Programs and services provided by employers to maintain and improve the health and well-being of their employees.

Workforce

The pool of available individuals working or capable of working within an organization or economy.