A Consumer Who Recognizes That He or She Is Thirsty

question 185

True/False

A consumer who recognizes that he or she is thirsty during a shopping trip is in the information seeking stage of the consumer buying process.

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Definitions:

Buyers

People or organizations that acquire goods or services.

Income Increase

A rise in the amount of money earned by a person, group, or country, which can affect purchasing power and consumption patterns.

Substitute Good

A product or service that a consumer sees as the same or similar to another product.

Price

The cost associated with obtaining a good or service.