You Work for a Firm That Manufactures and Sells Pet

question 78

Multiple Choice

You work for a firm that manufactures and sells pet accessories.As part of your job,you frequently visit city parks and observe how people interact with their pets.You also talk to the staff members of veterinary clinics to discover how people relate to their pets.This activity is part of the ________ phase of new product development.

• A) idea generation
• B) business analysis
• C) prototype development
• D) screening
• E) product testing

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Definitions:

Culture

A collection of common beliefs, objectives, values, and behaviors that defines a company, institution, or collective.

Society

A group of individuals involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Culture

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people that are passed down from generation to generation.

Stereotyping

The act of assigning a fixed set of characteristics to a group of people or things, often based on oversimplifications or assumptions.