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What Is a Market Segment? How Does a Marketing Manager

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Essay

What is a market segment? How does a marketing manager use information about a market segment? In what ways would a market likely be segmented?


Definitions:

Listening Effectively

The skill of paying close attention to and comprehending the messages being communicated by others.

Subject Matter

Subject matter pertains to the topic or content that is being discussed, studied, or represented.

Ineffectively

Without producing the desired outcome or failing to achieve the intended effect.

Typical Conversation

A standard or common exchange of words between two or more people in a casual or formal setting.

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