Advertisements for the Swatch Chrono Watch Remind Consumers That They

question 210

Multiple Choice

Advertisements for the Swatch Chrono watch remind consumers that they don't get just "real" features like shock and water resistance when they buy the product. This is an example of

• A) the value package.
• B) emotional advertising.
• C) institutional advertising.
• D) product differentiation.
• E) focusing on the visible features of a product.

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Definitions:

Freedom Summer

Freedom Summer was a 1964 voter registration drive aimed at dramatically increasing voter registration in Mississippi, a key part of the larger Civil Rights Movement, noted for its grassroots activism and the significant violence it faced.

Morgan v. Commonwealth

A legal case wherein Daniel Morgan, a black man, challenged Virginia’s racial integrity laws, focusing on issues of race and legal rights in the early 19th century.

Congress of Racial Equality

An African-American civil rights organization in the United States that played a pivotal role in the fight against segregation and discrimination in the 1940s to 1960s.

Supreme Court

The highest federal court in the United States, with the final authority on constitutional and federal law.