Examlex
The two primary sources for obtaining long-term borrowing from outside the business firm are the issuance of commercial paper and factoring of accounts receivable.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are uncertain.
Rational Consumers
Individuals who make decisions to maximize their utility or satisfaction based on the information available and their own preferences.
Marginal Utility
The change in total satisfaction or utility that a consumer experiences as a result of consuming one additional unit of a good or service.
Framing Effects
The influence on an individual's decision-making caused by the way information is presented, rather than just the information itself.
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