Airlines That Restrict the Use of Frequent Flyer Miles During

question 9

Multiple Choice

Airlines that restrict the use of frequent flyer miles during the holiday season likely do so because:

• A)the opportunity cost to the airlines of filling seats with frequent flyers is lower at these times.
• B)the opportunity cost to the airlines of filling seats with frequent flyers is higher at these times.
• C)passengers have more transportation alternatives available to them at these times.
• D)the airlines want to protect their most loyal customers from the discomfort of overcrowded airplanes.
• E)the opportunity cost to the airlines of filling seats with frequent flyers is zero.

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Definitions:

Opinions

Personal beliefs or judgments that are not based on certainty or knowledge but on what one thinks or feels about a particular subject.

Knowledge

Information, awareness, or understanding gained through experience, education, or research.

Information

Data that has been processed, organized, or structured in a way that adds to its meaning or context, making it useful for decision-making.

Cognitive Dissonance

A psychological phenomenon occurring when an individual holds contradictory beliefs, ideas, or values, leading to discomfort and the motivation to reduce the inconsistency.