_____ Requires the Testing of an Existing Brand Name for Connotative

question 42

Multiple Choice

_____ requires the testing of an existing brand name for connotative meaning in the language of the intended market.

• A) Translation
• B) Transliteration
• C) Transparency
• D) Transculture

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Definitions:

Normal Accidents

A concept in the sociology of large technological systems that predicts that accidents are inevitable in complex systems due to their intricacies and the interdependence of their components.

High Tech

Industries or companies involved in developing and producing advanced technology products or services.

Big Tech

Large, dominant technology companies, often cited as having considerable market power and influence over the economy, society, and politics.

Diffusion of Technology

The process by which new technologies are adopted and spread across cultures or societies.