Examlex
In order to differentiate a product,a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.
Formal
Following or adhering to established rules, conventions, or procedures.
Express Authority
Power granted by a principal to an agent through clear, direct communication.
Agent
An individual or entity authorized to act on behalf of another.
Written Agreement
A contract or agreement put in written form and typically signed by all parties involved.
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