The Ideal Situation in Developing a Message Strategy Is to Have

question 27

Multiple Choice

The ideal situation in developing a message strategy is to have a _____,which refers to a product that is manufactured,packaged,and positioned the same globally.

• A) world brand
• B) product class
• C) brand mark
• D) product family

---

Definitions:

Sales

Sales pertain to the revenue a company generates through the selling of goods or services to its customers.

Minimum Required Rate Of Return

The lowest acceptable return on an investment, determined by the investor's risk tolerance and alternative investment options.

Unit Selling Price

The amount of money charged to the customer for a single unit of product or service.

Unit Variable Cost

The variable cost associated with the production of one unit of a product or service.