What Is the Purpose of Direct Marketing

question 26

Multiple Choice

What is the purpose of direct marketing?

• A) To use an event without the permission of the event owner
• B) To establish a relationship with a customer in order to initiate immediate and measurable responses
• C) To give the exporter's product local flavor and increase the overall promotional budget for the product
• D) To be prepared to utilize the tremendous power of the multinational corporation in a responsible manner and, in the case of pressure, to counter criticisms swiftly

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Definitions:

Guest-Days

A metric used in the hospitality industry to measure the number of guests and the days they stay; calculated by multiplying the number of guests by the number of days they stay.

Total Overhead Cost

The sum of all indirect costs associated with manufacturing a product or providing a service, excluding direct labor and direct materials costs.

Supplies Cost

The expense associated with purchasing supplies necessary for a company's operations or manufacturing processes.

Planning Budget

A budget designed at the beginning of the budgeting period that is based on a specific level of activity.