Which of the Following Is a Sales Promotion Activity Directed

question 42

Multiple Choice

Which of the following is a sales promotion activity directed at intermediaries?

• A) Couponing
• B) Cooperative advertising
• C) Premiums
• D) Cents-off packs

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Definitions:

Invoice

A document sent to a buyer that specifies the quantities and costs of the products or services provided by the seller.

Quick Assets

Highly liquid assets, including cash, accounts receivable, and marketable securities, which can be quickly converted into cash.

Short-Term Investments

Short-term investments are financial assets that are expected to be converted into cash within one year and are typically used by firms to manage surplus cash efficiently.

Current Receivables

Short-term financial assets that are due to be received within one year, typically from customers who owe the company money for goods or services provided.