Continuous Scanning Helps a Firm to Deal Proactively with Emergent

question 58

True/False

Continuous scanning helps a firm to deal proactively with emergent news stories that can harm the firm's good name.

---

Definitions:

Spontaneous Recovery

The reappearance of a previously extinguished conditioned response after a period of no exposure to the conditioned stimulus.

Counterconditioning

A behavioral therapy technique that involves the conditioning of an unwanted behavior or response to a stimulus into a desired behavior by associating the stimulus with a new, incompatible response.

Instinctive Drift

The phenomenon whereby an animal's conditioned responses revert to instinctual behaviors, interfering with learned behaviors.

Stimulus Discrimination

The ability to distinguish between different stimuli, responding only to specific stimuli while ignoring others.