Suppose a Project Involving the Introduction of a New Product

question 142

Multiple Choice

Suppose a project involving the introduction of a new product is marginally profitable based on a 6-year cash flow estimate, but becomes much more profitable if two additional years are included in the analysis. How much weight would you assign to the two additional years of cash flows?

• A)The two additional years of cash flows should not be considered.
• B)The two additional years of cash flows should be treated just like the first six years.
• C)The two additional years of cash flows should be treated just like the first six years if management is confident that the product will be viable for eight years.
• D)Because the distant future is increasingly uncertain analytical extensions that make a marginal project look good should be considered with substantial skepticism.
• E)Both c. and d. may be correct depending on the situation.

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Definitions:

Social Influence

The effects of other people's actions, attitudes, or beliefs on an individual's behavior and thoughts.

Power

The capacity or ability to direct or influence the behavior of others or the course of events, often held by individuals or groups in social contexts.

Coercive Power

A form of power that is derived through the ability to punish or sanction others when they do not comply with demands or expectations.