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Refer to the normal-form game of advertising shown below. Suppose there is a 20 percent chance that the advertising game depicted in Figure 10-17 will end next period. What is the present value to firm B of cheating on the collusive strategy {do not advertise, do not advertise}?
Solomon Asch
A psychologist best known for his research on conformity, demonstrating how individuals yield to or defy a majority group.
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