Your Authors Challenge the Research Behind the Media Equation for the Following

question 14

Multiple Choice

Your authors challenge the research behind the media equation for the following reasons:

• A) Most of the studies used to test it come from the field of psychology
• B) Most of the studies used to test it come from the field of communication
• C) Most people's brains have not evolved enough to treat computers and people similarily
• D) Most people's brains have not evolved enough to treat computers and people differently

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Definitions:

Effect Size

A measure that quantifies the strength of the relationship between two variables.

Null Hypothesis

A statement suggesting that there is no significant effect or difference in a given population, serving as a starting assumption for statistical significance testing.

Internal Growth Rate

The maximum rate at which a company can expand using only internally generated financing without resorting to external financing.