Which Term Refers to the Individual's Perception of How Likely

question 8

Multiple Choice

Which term refers to the individual's perception of how likely it is that the effort they give will lead to the successful performance of the desired behaviour?

• A) valence
• B) expectancy
• C) instrumentality
• D) salience

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Definitions:

Consumer Objections

Concerns or hesitations that a customer expresses regarding a product or service, often stemming from perceived risks, pricing, or doubts about value.

Wi-series Mobile Phone

A line or category of mobile phones, possibly referring to specific models by a manufacturer, designed with certain unique features or targeted at a specific market segment. Note: The term "Wi-series" does not correspond to a widely recognized series as of my last update.

Ambient Light Sensor

A device that detects the brightness of the environment to adjust the display brightness or settings of electronic devices for optimal visibility.

Product Benefit

The value or utility a customer gains from using a product, often used as a selling point in marketing.