Under Which Forecasting Method Does a Group of Managers Meet

question 51

Multiple Choice

Under which forecasting method does a group of managers meet to generate a forecast?

• A) Market research
• B) Executive opinion
• C) Delphi method
• D) Naïve method
• E) Gamma method

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Definitions:

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Merchandising

The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.

Promotional Mix

The combination of marketing tools used by a business to effectively promote its products or services, including advertising, sales promotions, public relations, personal selling, and direct marketing.

Sales Promotion

Short-term marketing strategies aimed at stimulating consumer demand or improving product availability to boost sales, such as discounts, coupons, or special offers.