An Organization Creates a Customer Through a Three-Step Approach: Identifying

question 16

True/False

An organization creates a customer through a three-step approach: identifying needs in the marketplace,finding out which needs the organization can profitably serve,and developing goods and services to convert potential buyers into customers.

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Definitions:

Fixed Price

A fixed price refers to a pricing strategy where a specific cost is set for a product or service, not subject to change based on fluctuations in market demand or supply.

Provincial Jurisdiction

The legal authority granted to provincial governments to legislate and govern in certain areas that are not within federal jurisdiction.

Discretionary Income

The amount of an individual's income that is left for spending, investing, or saving after taxes and personal necessities have been paid.

Family Life Cycle

The distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.