Which of the Following Refers to Marketing Myopia

question 64

Multiple Choice

Which of the following refers to marketing myopia?

• A)A companywide consumer orientation with the objective of achieving long-run success
• B)A market in which there are more buyers for fewer goods and services
• C)A management's failure to recognize the scope of its business
• D)A market in which there are more goods and services than people willing to buy them

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Definitions:

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, optimal condition despite external changes.

Need

A requirement for something because it is essential or very important.

Drive-reduction Theory

A psychological motivation theory suggesting that the act of fulfilling basic physiological needs reduces drive and generates a state of psychological equilibrium or satisfaction.

Famine

A severe shortage of food resulting in widespread hunger, malnutrition, and increased mortality.