​Your Coffeehouse Is Struggling to Build a Customer Base,despite Your

question 68

Multiple Choice

​Your coffeehouse is struggling to build a customer base,despite your prime location adjacent to a big university.When you confide in your former marketing professor,he tells you the problem is with insufficient time utility.How can you address this aspect of your marketing?

• A)​Encourage customers to relax and spend more time in the coffeehouse.
• B)​Set up a kiosk in the campus bookstore.
• C)​Lower prices over time.
• D)​Open earlier in the morning.
• E)​Create a beans-by-mail program to reduce people's coffee shopping time.

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Definitions:

Proximity Switches

Sensors that detect the presence or absence of an object without physical contact, often used in industrial automation for controlling machinery or processes.

Physical Contact

The direct touching or connection between objects or components, often relevant in switches, sensors, and electrical circuits.

Electromechanical Relay

A switch operated by an electromagnet to open or close one or many sets of contacts, used in control systems.

Electromagnetism

The branch of physics concerned with the interaction of electric currents or fields and magnetic fields.