Which of the Following Is True of a Company with Strong

question 108

Multiple Choice

Which of the following is true of a company with strong market orientation?

• A)It designs products with advantages and levels of quality compatible with its competitors.
• B)It assumes that customers will resist purchasing nonessential goods.
• C)It stresses on efficiency in producing a quality product, with the attitude toward marketing that "a good product will sell itself."
• D)It has a focus on new-product development and the introduction of innovative products.

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Definitions:

IQ

An abbreviation for Intelligence Quotient, a measure of a person's cognitive abilities and potential relative to their age group.

Divergent Thinking

A way of solving problems and generating creative ideas by exploring many possible solutions.

Heuristic Thinking

A mental shortcut that allows individuals to solve problems and make judgments quickly and efficiently.

Functional Fixedness

Functional fixedness is a cognitive bias that limits a person to using an object only in the way it is traditionally used, hindering the ability to see alternative uses or solutions.