​When You First Learn That Your Firm's New Chief Marketing

question 54

Multiple Choice

​When you first learn that your firm's new Chief Marketing Officer has announced a major push to collaborate with international suppliers,you are confused.In your last job,suppliers were viewed as adversaries who were always increasing their prices and driving up the company's costs.But in a podcast distributed to all employees,you feel the CMO effectively explains this move as part of a broader relationship marketing strategy.Which point(s) does she make?

• A)​She has identified a group of vendors who regularly discount their prices.
• B)​By collaborating with international suppliers, she hopes to create a price discounting model that will improve relationships with US suppliers.
• C)​The company can avoid certain US taxes by buying from suppliers abroad.
• D)​She plans to use strategic alliances with suppliers to create competitive advantages.
• E)​This move involves a nontraditional supply strategy, which goes hand in hand with a relationship marketing strategy.

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