Austin,Texas Is Host to a Popular Festival,South by Southwest (SXSW)which

question 227

Multiple Choice

Austin,Texas is host to a popular festival,South by Southwest (SXSW) which recently celebrated its 30th anniversary.It has released dates for the new year and invites participants for the unique music,film,and interactive events or sessions from March 10th through 19th.Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival?

• A)​event
• B)​cause
• C)​organization
• D)​place

---

Definitions:

Drug Use

The act of consuming chemical substances for recreational, therapeutic, or performance-enhancing purposes.

Civic Lessons

Educational activities or instructions that focus on the rights and duties of citizens in society.

Mexican Immigrants

Individuals from Mexico who move to another country, often for reasons such as employment, education, or to escape violence, contributing to the demographic and cultural makeup of the new location.