​Your Coffeehouse Is Struggling to Build a Customer Base,despite Your

question 68

Multiple Choice

​Your coffeehouse is struggling to build a customer base,despite your prime location adjacent to a big university.When you confide in your former marketing professor,he tells you the problem is with insufficient time utility.How can you address this aspect of your marketing?

• A)​Encourage customers to relax and spend more time in the coffeehouse.
• B)​Set up a kiosk in the campus bookstore.
• C)​Lower prices over time.
• D)​Open earlier in the morning.
• E)​Create a beans-by-mail program to reduce people's coffee shopping time.

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