Which One of the Following Statements About Marketing Is False

question 147

Multiple Choice

Which one of the following statements about marketing is false?

• A) Mobile marketing refers to marketing messages transmitted via wireless technology.
• B) ​Effective relationship marketing relies heavily on data and computer databases.
• C) ​The lifetime value of a customer consists of the revenues and intangible benefits derived from the firm's relationship with the customer.
• D) ​Buzz marketing involves using airplanes to "buzz" outdoor events with flying banners.
• E) ​Interactive marketing gives more control to the customer.

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Definitions:

Nash Equilibria

Situations in a game in which each player has chosen a strategy and no player can benefit by changing strategies while the other players keep theirs unchanged.

Plant Capacity

Refers to the maximum output or production level that a facility can achieve under normal conditions.

Time-Discounted Values

The process of determining the current worth of a future sum of money or stream of income, taking into account the time value of money.

Profit Streams

Continuous streams of income generated from various business activities or investments over time.