Match Each Definition to the Corresponding Term

question 165

Multiple Choice

Match each definition to the corresponding term.
-_____ refers to buyer and seller exchanges characterized by limited communications and little or no ongoing relationships between the parties.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Ability To Learn

The capacity to acquire, absorb, and apply new information and skills.

Emotional Stability

A personality trait reflecting the extent to which a person's mood and emotions remain consistent and stable.

Achievement Orientation

A personal characteristic which involves setting high standards, striving for goals, and seeking fulfillment through accomplishing tasks.

Need For Affiliation

A psychological drive that reflects a person's desire to build and maintain interpersonal relationships, feel a part of groups, and be liked by others.