Match Each Definition to the Corresponding Term

question 116

Multiple Choice

Match each definition to the corresponding term.
-The _____ equals the revenues and benefits a customer brings to an organization,minus expenses to attract and maintain the relationship.

• A)utility
• B)buzz marketing
• C)exchange process
• D)seller's market
• E)buyer's market
• F)marketing myopia
• G)social responsibility
• H)relationship marketing
• I)person marketing
• J)place marketing
• K)event marketing
• L)organization marketing
• M)interactive marketing
• N)lifetime value of a customer
• O)social marketing
• P)one-to-one marketing
• Q)strategic alliances
• R)not-for-profit organizations
• S)ethics
• T)mobile marketing
• U)wholesalers
• V)transaction-based marketing

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Definitions:

Ingroup Bias

A tendency to favor one's own group over other groups.

Ingroup

A social group to which a person psychologically identifies as being a member.

Cohesion

The force or quality of sticking together, often used to describe unity or solidarity within groups.

Social Identity Theory

The theory that people define and evaluate themselves largely in terms of the social groups with which they identify.