The Technological Environment That a Company Operates in Represents All

question 80

Multiple Choice

The technological environment that a company operates in represents all the discoveries made via science, inventions and innovation that impacts the firm's marketing strategy. Which one of the following statements is false regarding the impact of technology on the firm's marketing endeavors?

• A) Technology can lead to new goods and services
• B) Technology can improve existing products and customer service
• C) Technology can reduce prices through new production and distribution methods
• D) Since it is equally accessible by all competitors, it offers limited competitive advantages
• E) It can help address social concerns

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Definitions:

Resistance

Refers to the opposition or pushback encountered when attempting to implement changes or introduce new ideas within an organization or group.

Compliance

The act of conforming to a rule, standard, or law.

Adherence

The commitment to follow a prescribed set of rules or medication treatment.

Commitment

The condition of being committed to a purpose, task, or objective.