The Cost of Finding New Customers Is Far Less Than

question 131

True/False

The cost of finding new customers is far less than the cost of maintaining existing ones.

---

Definitions:

Great Leader Theory

A theory suggesting that history is shaped by the impact of exceptional leaders, who possess unique characteristics that enable them to influence others and change the course of events.

Zeitgeist Theory

A theory that suggests that the dominant set of ideas, beliefs, and cultural trends of an era shape the sociological and cultural context.

Fielder's Contingency Model

A leadership theory proposing that effective leadership depends on the match between a leader's style of interacting with subordinates and the degree to which the situation gives control and influence to the leader.

Leadership Substitute Theory

A theory suggesting that certain characteristics of the task, subordinates, or organization can substitute for leadership, thus diminishing the leader’s importance.