Promotional Schemes Like Frequent Shopper Programs Provide Incentives to Loyal

question 135

Multiple Choice

Promotional schemes like frequent shopper programs provide incentives to loyal buyers. Considering Porter's Five Forces model, such offers will:

• A) reduce the threat of new entrants.
• B) decrease the rivalry among competitors.
• C) decrease the bargaining power of the supplier.
• D) increase the threat of substitute products.

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Definitions:

Resistance

The refusal to accept or comply with something; the attempt to prevent something by action or argument.

Word Association

is a psychological method where individuals spontaneously say or write the first word that comes to mind in response to a given word.

Neuroses

A term often used historically to describe a range of psychological disorders characterized by anxiety, depression, or other feelings of distress but not by delusions or hallucinations.

Anxiety-dominated Disturbances

Psychological disorders primarily characterized by excessive fear, worry, and anxiety.