​It Cost Your Firm a Lot of Money to Sponsor

question 213

Multiple Choice

​It cost your firm a lot of money to sponsor a talk on relationship marketing by a so-called business guru.You feel the money was not well spent,because the speaker failed to discuss all key points.From the following list,choose the key point(s) about relationship marketing that should have been covered in the talk.

• A)​Relationship marketing broadens the scope of external marketing relationships.
• B)​Relationship marketing narrows the scope of external marketing relationships.
• C)​Relationship marketing prioritizes external, customer-facing efforts over internal, intradepartmental efforts.
• D)​To be successful in relationship marketing, firms must hire or develop a charismatic CEO.
• E)​Relationship marketing is synonymous with social marketing.

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Definitions:

Punishment

A technique used in behavior modification that involves presenting an undesirable consequence or removing a desirable stimulus following unwanted behavior.

Partial Reinforcement

A conditioning schedule in which a response is sometimes reinforced, leading to more resistant behavior to extinction than continuous reinforcement.

Continuous Reinforcement

A reinforcement schedule in which a reward follows every correct response, often used to establish or strengthen new behaviors.

Operant Conditioning

A training mechanism that adjusts the vigor of an activity by the addition of incentives or the imposition of penalties.